Starbucks has expanded its ready to drink (RTD) coffee range with a new multiserve format, available now in two flavours, with an RRP £3.50.
Starbucks Multiserve Caffè Latte and Caramel Macchiato are made with 100% Arabica Coffee and come in convenient, fully-recyclable and ethically sourced 750ml packs.
The new additions aim to help retailers capitalise on the rapid growth of the RTD coffee sub-category and the growing consumer desire to not only enjoy these drinks on the go, but in more relaxed environments.
Laura Scott, senior commercial brand manager for Starbucks at Arla Foods, said: “The new Starbucks Multiserve varieties respond to our consumers’ evolving consumption habits.
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“As a result of the pandemic, consumers were increasingly looking for ways to enjoy traditionally on the go products at home, so it was important we responded appropriately.
“Offering value and added convenience, the new 750ml Multiserve varieties, a first for the brand, will allow consumers to pick up their favourite flavours to enjoy at home.
“As demand for RTD coffee increases, Multiserve formats was the natural next step for Starbucks to ensure our category offer remains fresh and relevant.”
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