Spar retailers set to grab a slice of £800k with new evening meals

A new range of Spar brand evening meals coming to retailers’ stores this month is expected to generate more than £800,000 in sales. 

The range includes Spar Fish Pie, Lasagne Al Forno and Cottage Pie, which have an RRP of £4 and can be promoted at two for £7. 

The company is also launching Chicken Roast Dinner and Beef Roast Dinner price-marked at £3.50, as well as Jerk Chicken and Cheese Feast Pizzas. 

Cath McIlwham, Spar head of brand, said: “Our new premium ready meals are the three most popular flavours in the market. We are encouraging all our retailers to block merchandise the new range alongside prepared meals and meals for tonight in their stores.”