Spar drives own-label lines with six summer evening meal ideas

Spar retailers are promoting 15 core own-label products in the latest phase of the symbol's 'easy meals' campaign.

From June until September, Spar will promote six meal ideas, such as barbecue beef ribs and sweet potato wedges, filled pizza and garlic flatbread and chicken salad.

The campaign is promoted by PoS and advertising on Spar Radio, as well as digital and social activity.

Cath McIlwham, Spar head of brand, said meal for tonight is the most value shopping mission to retailers.

"With a core range of 15 products, we can ensure that even the smallest Spar retailers have a credible range and can consistently show our customers that we have everything they need for tonight's tea," she said.