Spar is growing its own-label wine range with two new ranges.
The company launched its ‘Exclusives’ range in March and will be launching the ‘Regional Selection’ range this May.
The new ‘Exclusives’ lines have RRPs of £6.50-£7.50 and contains 10 whites, 14 reds and one rosé from seven countries.
Amrit Rebello, Spar brand manager, said: “This launch is a great addition to our core wine range allowing us to keep sales growing year-on-year, making these higher-tier lines perfect for today’s quality-seeking shopper.”
The lines will be backed by a campaign that includes in-store radio, PoS and social media activity.
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