Viura-Tempranillo Blanco, RRP £9.35, is exclusively available in the UK and will be supported during the summer months with digital advertising and social media activity.

PoS is available to independent retailers, which promote Campo Viejo Blanco and Campo Viejo Tempranillo.

Carlotta Colkin, Campo Viejo senior brand manager for Pernod Ricard, said: “It’s not your traditional white rioja, it’s quite fruity, light and fresh. Rioja traditionally is red but we’ve got to the point where consumers want to try new things and now we can experiment with a trusted brand.”