Southern Comfort aims for hot summer sales with new ad

Southern Comfort has unveiled the next TV advert in its ‘Whatever’s Comfortable’ campaign.

It follows on from the ‘Beach’ advert, which had 1.5million online views in 2012, and ‘Shampoo’, which had more than 1.5million online views in 2013.

Southern Comfort marketing manager Gwen Ridsdale said: “We’re confident the advert will once again ensure Southern Comfort is front of mind, helping licensees capitalise on sales during the all-important summer trading period.”