New Snickers Crisp available to convenience retailers

Mars Wrigley Confectionery will make Snickers Crisp available to Nisa retailers from August. It will be supported by a £1.2m digital and social media campaign.

The bar contains 97 calories and includes peanuts, puffed rice and caramel, coated in chocolate. The lighter treat will come in blue packaging to make it stand out from the original Snickers bar.

According to the company, the Snickers brand is now worth £69.4m. The arrival of Snickers Crisp in the UK follows a string of big launches from Mars Wrigley Confectionery, including M&M’s blocks, M&M’s Salted Caramel flavour and Skittles Dips.