Perfetti Van Melle has announced that its Smint brand is the number-one sugar-free mint brand in the UK, citing IRI figures.

According to the market research firm, Smint occupies 35% of the sugar-free mint market, having grown by 44% in the past four weeks.

The supplier says the brand’s growth, ahead of competitors including Polo and Tic Tac, is three times the category rate.

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Caroline Grimshaw, product manager at Smint, said: “Thanks to constant innovation, combined with our continued investment in the brand, Smint continues to be a must-stock for retailers.

“Perfetti Van Melle’s position at the forefront of the market means it’s perfectly positioned to cater to growing demand for healthier choices, whilst still providing that refreshing moment for consumers.”

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