Mars Wrigley has announced the return of limited-edition Skittles Sweet Heat to help retailers drive confectionery sales at Halloween.

Available in 196g pouch, the spicy Sweet Heat limited-edition product has an RRP of £1.49. The supplier claims the limited-edition sweets is ideal for the Halloween season with its spicy flavours to the traditional Skittles flavours and will help retailers make the most of Halloween-themed big nights in.

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The return of the limited-edition Skittles flavour continues the brands progress, driven by both cores and new products, such as Skittles Giants, launched earlier this year. According to the supplier, Skittles is expanding by 9.2% and is in its third year of growth.

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Sophie Bryson, Skittles assistant brand manager, said: “Halloween is fast approaching and is predominantly a confectionery focused occasion, so now is the perfect time for us to bring back a spooky favourite, like Skittles Sweet Heat.

“NPDs play an integral part in the growth of the confectionery category and as Skittles is driving 30% of current category value growth. With Skittles having the fastest growing shopper penetration at 7.7%, Skittle Sweet Heat is set to excite new and existing customers, while contributing to overall category growth.”  

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