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SimplyFresh strikes new wholesale deal with DSL group

DSL already supplies products to Sainsbury’s Co-op and several forecourt groups

Simply Fresh Kingfisher Redditch Market SimplyFresh

SimplyFresh retailers can now offer customers electrical, gardening, petcare and DIY goods through a new partnership with DSL Group.

Wholesaler DSL already supplies products to Sainsbury’s, Co-op and several forecourt groups.

Commenting on the partnership, SimplyFresh chief operating officer Kash Khera said: “We have seen great performance in sales and successful promotions since partnering with DSL Group. It takes the headache out of sourcing products.”

Read more Simply Fresh news

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