Sheppy’s unveil new low-alcohol drink, tapping into trend

Sheppy’s has unveiled a new Low Alcohol Classic Cider to its cider portfolio, to help tap into the growing demand for low-alcohol, as more consumers opt to drink better, but less. 

David Sheppy, the founder of Sheppy’s Cider, said in the last year, sales of low-alcohol cider grew by nearly 30% with the category now worth £300m, accounting for 5% of the beer and cider market.

He said: "We spotted the growing trend for low alcohol as consumers’ lifestyle choices are changing. People like to enjoy a drink or two but are looking for options with lower alcohol – that still taste great and are made well. Our new cider offers all our craft credentials; flavour and quality, with a lower ABV."

See more: Retailers must stock low alcohol options and bitter flavour profiles