You might see something a little different in the soft drinks section of your cash & carry this summer.

Coca-Cola Enterprises has introduced an innovative new digital shopper marketing trial to drive awareness of its 2014 ‘Share a Coke’ campaign in Dhamecha cash & carry depots. 

Using the latest cutting-edge technology, CCE has created a new virtual assistant, called ‘Isabelle’, to update retailers on its summer plans for the campaign and give advice on how they can maximise shopper interest in the initiative. 

Share a Coke is also being supported by TV and digital support throughout the summer.