Select & Save has undergone an online rebrand as the symbol group is gearing up for a “brand new approach to convenience”.

An update to the firm’s website this month included a new tagline stating “change is coming, check back for a brand new approach to convenience”. The rebrand also includes alterations to its lettering and colour scheme, as it has added pink to the green used in previous designs.

A statement on its website added: “Select & Save is the only independent convenience symbol group. So what does that mean for you? Well, it means not only do we listen, but we act. We listen to each and every one of our members, our shared retail experience shapes who we are, and how we all grow. That’s true independent retail.”

Select & Save has been approached by Better Retailing for comment.

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