Symbol group Select & Save has launched its new retailer package, including up to 5.5% rebates, a free relief manager service – allowing retailers to take time off – and various other incentives.
The move is part of Select & Save’s investment into a rebrand, having collaborated with industry experts to create new offerings for retailers and shoppers, to stand out from symbol brands that have “sold out” to a corporate structure.
Select & Save founder and CEO Kam Sanghera said: “We believe that without good incentives for retailers, the future of convenience will fall in the hands of the wholesalers, who will ultimately serve their own interests controlling cost pricing and dictating terms.”
The group added its new brand and format has been designed to stand out ‘in an increasingly bland and static market.
EXCLUSIVE: Select & Save stores to get new branding and budget own-label range
The revamped store designs feature a distinctive layout with an upgraded colour system, assigning specific colours to each section for an ‘improved shopping experience’.
Sanghera added: “This is part of our wider strategy to differentiate ourselves in the market. As most symbol brands have now sold out to a corporate structure, they have no control over their wholesale supply. Once you do that, you lose independence, your individuality, and any negotiating power. We’re making the conscious decision to invest in, enabling us to grow organically as a group by recruiting retailers that share our principles.”
The first rebranded Select & Save store is now open at Calder Drive, Walmley, Birmingham.
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