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SBF GB&I to increase Lucozade and Ribena prices alongside discontinuations

The increases were attributed to wider industry pressures

Lucozade and Ribena manufacturer Suntory Beverage & Food GB&I (SBF GB&I) is to raise prices across 37 lines, while temporarily discontinuing production of seven products.

In a message sent to retailers, seen by Better Retailing, one wholesaler said the increases would be implemented from 1 December, 2022. The changes affect Lucozade Original, Orange, Sport and ready to drink variants of Ribena. Lucozade Orange 500ml, for example, has seen its RRP increase from £1.59 to £1.69. See below for the full list of affected products.

Elsewhere, a serious production failure has forced the supplier to temporarily discontinue production of certain variants of Lucozade Zero Original, Lucozade Energy Apple, Lucozade Zero Energy, Lucozade Zero Original, Lucozade Zero Tropical and Lucozade Citrus Chill.

SBF GB&I sales director Alpesh Mistry said: “Over the past 12 months we have all been faced with an unprecedented set of circumstances which have presented major industry-wide pressures. These include the rise in the costs of packaging, commodities, and logistics among many others. We have sought to swallow as many of these incremental costs as possible within our business. Our drinks remain competitively priced and value for money.

Commenting on the production failure, he added: “We have a sole external source of PET bottles which allows us to streamline packaging transportation requirements and reduce CO2 emissions. Unfortunately, our supplier had a serious production failure which means we are having to prioritise our core Lucozade Energy Original, Orange and Lucozade Zero drinks over other Lucozade Energy flavours for the next few months. Lucozade Sport and Ribena remain unaffected by this issue.”

Products impacted by price rises

  • LUCOZADE 900ML ORANGE STD.
  • LUCOZADE 900ML ORIGINAL STD.
  • LUCOZADE 900ML ZERO ORIGINAL
  • LUCOZADE 900ML ZERO PINK
  • LUCOZADE ENERGY ORIGINAL PMP 69P
  • LUCOZADE ENERGY ORANGE PMP 69P
  • LUCOZADE ZERO PINK PMP 69P
  • RIBENA RTD BLACKCURRANT 65P PMP
  • RIBENA RTD STRAWBERRY 65P PMP
  • LUCOZADE 330ML ORANGE
  • LUCOZADE 330ML ORIGINAL 
  • RIBENA BLACK CURRANT 600ML PM£1.50
  • RIBENA BLACK CURRANT 850ML
  • RIBENA RTD BLACKCURRANT
  • RIBENA RTD STRAWBERRY
  • LUCOZADE 380ML ORANGE
  • LUCOZADE 380ML ORIGINAL
  • LUCOZADE 4PK ORANGE
  • LUCOZADE 4PK ORIGINAL
  • LUCOZADE SPORT 4PK RASPBERRY
  • LUCOZADE SPORT 500ML 4PK
  • LUCOZADE SPORT ORANGE 750ML PMP1.60
  • LUCOZADE SPORT RASPBERRY 750ML PMP1.60
  • LUCOZADE 500ML (24)
  • LUCOZADE ORANGE 500ML (24)
  • LUCOZADE CITRUS CHILL 500ML (24)
  • LUCOZADE ZERO TROPICAL 500ML (12)
  • LUCOZADE ZERO PINK LEMONADE 500ML (12)
  • LUCOZADE ZERO ORIGINAL 500ML (12)
  • LUCOZADE SPORT 500ML ORANGE
  • LUCOZADE SPORT 500ML RASPBERRY
  • RIBENA 500ML BLACKCURRANT
  • RIBENA 500ML STRAWBERRY
  • RIBENA 330ML SPARKLING BLACKCURRANT CAN £0.65 PMP
  • RIBENA 330ML SPARKLING BLACKCURRANT CAN £0.65 PMP
  • RIBENA 2LSPARKLING BLACKCURRANT £1.79 PMP
  • RIBENA RTD 6PK BLACKCURRANT

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