Suntory Beverage & food GB&I (SBF GB&I) has launched the Lucozade Sport Zero Sugar range.

The range is launching in Orange & Peach and Raspberry & Passion Fruit varieties. Each is available in 500ml bottles and 4x500ml multipacks with respective RRPs or £1.39 and £3.50.

Its launch comes as the low- and no-sugar soft drink segment is growing by 22% annually, accounting for nearly half of total soft drinks sales.

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SBF’s Lucozade Zero range has grown by 58.5% in the same period. Additionally, the sports drink market’s sales are up 29.3% year on year, with Lucozade Sport seeing 26.2% growth in convenience.

Tom Bell, head of marketing for Lucozade Sport at SBF GB&I, said: “As the nation’s favourite sports drink, we are excited to bring a new offering from Lucozade Sport. We know that more and more people are living an active lifestyle and hydration is a key need in this moment. This spring we are launching a thirst-quenching zero sugar fitness drink containing sodium and Vitamin B3 that tastes great.”

The supplier will support the launch with a marketing campaign from April, including digital and social media advertising.

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