Suntory Beverage & Food (SBF) GB&I has relaunched its winter charity drive with Orangina, partnering with independent convenience store retailers to support with stock donations to local communities and charities.
The campaign first launched in December 2020, when SBF GB&I worked with 40 retailers to donate cases of Ribena to causes important to them. This year 60 retailers are donating more than 30 pallets of Orangina stock to causes across the UK – the equivalent of over 85,000 cans.
The charity drive align’s with SBF GB&I’s aim to give back to society.
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Fiona Malone, owner of Tenby Stores & Post Office, in Pembrokeshire, said: “The past few years have been challenging for everyone and charities are under increasing pressure. These initiatives can deliver real benefits, and the kindness and partnership with SBF GB&I means we can provide further support for our local charity partners as well as the wider community.”
Matthew Gouldsmith, channel director, wholesale at SBF GB&I, added: “Our retailers are at the heart of their communities and play a fundamental role in helping the people in their local area who need it most. Donating stock of our drinks is the least we can do to help support their efforts and live our company value of giving back to society.”
The stock was delivered on 18 November and participating retailers will be donating to local charities in their communities over the next few weeks.
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