Nestlé Waters has redesigned its Sanpellegrino Classic Italian Taste range with a new design that promotes the brand’s Italian heritage.
The new packaging will be supported by a campaign, ‘The classic taste is back!’
The range now comes in a four-pack to appeal to shoppers who are spending more time indoors. It is available in Aranciata (orange) and Limonata (lemon) flavours.
Sanpellegrino Classic Italian Taste has been relaunched in the UK market due to popular demand, after the original product was replaced with Sanpellegrino Tastefully Light.
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Severine Hemms, shopper marketing manager at Nestlé Waters UK, said: “By bringing back the well-known flavours, with a new sleek, Italian-inspired design, we aim to meet the growing demand for premium adult soft drinks that can deliver taste and sophistication.
“As more shoppers actively choose to consume less alcohol, soft drinks, and carbonated soft drinks particularly, are a sought-after alternative. Classic Italian Taste fills this gap for an indulgent, authentic Italian flavoured carbonated soft drink.”
Sanpellegrino Classic Italian Taste is available now from Booker and Bestway in case sizes of 24.
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