Nestlé Waters has turned up the dial on its premium offering with the launch of S.Pellegrino Essenza.
The new range includes three Mediterranean fruit flavours, including: Lemon & Lemon Zest, Tangerine & Strawberry and Dark Morello Cherry & Pomegranate.
Severine Hemms, shopper marketing manager at Nestlé Waters, said: “The launch will be supported by branded PoS to promote the launch, increase visibility in store and drive shopper demand.”
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