Kepak has launched a promotion across Rustlers offering retailers and customers the chance to win prizes as it looks to take advantage of the upcoming World Cup.

Retailers who stock up on three cases from across Rustlers’ bestselling range can enter a prize draw to win £1,000 cashs.

Prizes for shoppers include the chance to host an in-home football party, sound bars, TVs, gift cards and Amazon vouchers.

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To enter, customers should buy a Rustlers product and upload the receipt to winwithrustlers.com.

The competition runs from 1 November to 8 January. “At a time when we are all more aware of budget pressures, we expect to see an increase in at-home occasions with consumers coming together to enjoy a winter of sport, presenting an opportunity for retailers who can tap into this by creating meal deals targeted specifically at the occasion,” said Elaine Rothballer, head of marketing consumer brands at Kepak Foods Division.

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