As part of its plans to double convenience sales within the next three years, Kepak Convenience Foods is launching a Rustlers Hot Panini range.
The two products, Chicken & Pesto and Pepperoni, RRP £2.39 – £2.49, are available in outers of four from May.
The launch is backed by nationwide sampling and a social media campaign. On-pack activity and TV ads will follow later in the year.
Comments
This article doesn't have any comments yet, be the first!