Retail Express has teamed up with Lucozade Sport to help independent convenience retailers support their community.
The first 10 retailers who run a mile and post a selfie to Instagram, tagging @betterretailing and using the hashtag #madetomove, will win a case of Lucozade Sport stock.
The activity ties in with the brand’s partnership with the Virgin Money London Marathon, which takes place on April 23.
The brand will encourage runners to get 10 friends to run a mile for them to enter a monthly prize to win one of 45 £1,000 prizes.
Boxer Anthony Joshua, footballer Harry Kane and food and fitness blogger Girl Gains will also promote the campaign on their social media accounts.
Kay Bartlett, senior brand manager at Lucozade Ribena Suntory, said: “We challenge community retailers to promote the campaign and donate a mile to those marathon runners among their valued customers.”
Retailers can enter the competition and download the full terms and conditions here.
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