Retailers can offer their soft drink shoppers more choice as Rubicon launches a Street Drinks range of flavours this July.
The range contains Sharbat, Aqua Fresca, Nimbu Pani, and Bissap varieties, which will come in 330ml cans, RRP 79p.
Sharbat features the traditional Turkish flavour mix of Pomegranate and Rose. Aqua Fresca is inspired by Mexico and contains watermelon, lime and mint flavours.
Inspired by India, Nimbu Pani includes lemon, cumin and mint flavours and the fourth drink is African-inspired Bissap, which is flavoured with hibiscus and ginger.
The launch will be supported with £2m campaign and PoS will be available to convenience retailers.
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