Barr Soft Drinks has expanded its Rubicon brand with the launch of a Sparkling Rose Lemonade variety, exclusively to convenience.
It is available in a 79p price-marked 330ml can and a £1 price-marked 500ml bottle.
The launch comes as Rubicon has grown by 89% in the past two years. “Rubicon continues to go from strength to strength in convenience, offering retailers something different in the fixture that their shoppers love,” said Adrian Troy, marketing director at Barr.
“We know unique flavours in convenient packaging formats appeal to shoppers. With Rose Lemonade launching in PMP in the most popular pack sizes, we’re confident this latest addition will quickly become a popular addition to the fixture.
The supplier is supporting the launch with digital and outdoor marketing, alongside its ongoing ‘Made of different stuff’ campaign.
“Shoppers are driven by new choice and value – attributes synonymous with Rubicon,” Troy added. “With nearly twice as many shoppers searching for ‘exotic’ drinks during the summer months, Rose Lemonade is perfectly placed to win sales this summer.”
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