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Rollover adds Cheeseburger and Double Cheeseburger to range

Beef burgers are the most popular burger in the UK, worth £1.6bn in foodservice

rollover cheeseburger

Rollover has expanded its burger to-go range with the launch of a Cheeseburger and Double Cheeseburger.

Both burgers included quarter-pounder (113g) beef patties, served with slices of cheese in artisanal buns.

They are available in a pre-cooked, frozen format for ease of preparation. They will be served in fully recyclable, biodegradable and compostable packaging made from a combination of wrapping paper and a cardboard tray, which the supplier says retains their temperature and makes them easy to eat on the go.

The launch comes as 63% of the population of Great Britain purchases burgers once a month. Beef burgers are the most popular type of burger ahead of chicken and vegetarian options, accounting for 65% of total burger sales in foodservice, worth £1.6bn.

Elodie Bretz, head of marketing at Rollover, said: “The popularity of burgers has continued to boom over the years and shows no sign of slowing down. Now, burgers are the number one main meal in out of home, so extending our burger range was the natural next step for Rollover.”

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