Rockstar launches Pure Zero Punched Guava

With 49% of all carbonated soft drinks sold being low- or no-calorie flavours, Rockstar is adding its Punched Guava flavour to its Pure Zero range.

Rockstar Pure Zero Punched Guava is available from March in 500ml 99p price-marked and non-price-marked cans. Retailers can promote the drink in store with PoS.

Adrian Troy, head of marketing for AG Barr, said: “By introducing Punched Guava, which is the bestselling flavour in the Rockstar line up, to the Pure Zero range, we are giving retailers an added opportunity to profit from this fast-growing sector.”