Britvic is launching a new variety of Robinsons Ready to Drink, Blackberry & Blueberry, following the brand’s successful launch last year.

Blackberry & Blueberry contains no added sugar and sits alongside the Raspberry & Apple and Peach & Mango variants.

The supplier says the new flavour allows retailers to continue to drive on-the-go drinks sales. Research from Britvic has found that 55% of retailers have added new soft drinks launches and flavours to their ranges to boost on-the-go sales since the easing of lockdown restrictions.

Robinsons Refresh’d relaunches as Robinsons Ready to Drink

Meanwhile, more than two-thirds of retailers agree they are seeing growth in impulse soft drinks sales, and more than a third predict their on-the-go drinks sales will exceed pre-Covid levels.

Robinsons Ready to Drink is available in a 500ml bottle with and RRP of £1. A £1 price-marked pack is also available.

Read more product news