Robinsons launches fruity range for children

Britvic Soft Drinks is getting fruity by launching a range of concentrated squash drinks for children.

The Robinsons Kids 1l range consists of three variants, Tropical Twister, Apple Berry Blitzer and Toffee Apple Tangle, RRP £1.59, and will be supported by digital and social media activity. PoS is available for retailers.

The new range follows the introduction of water enhancer Robinsons Squash’d last year, which was created to encourage consumers to drink more squash on the go.

Helen Gorman, Robinsons brand director for kids and family at Britvic, said “As with Robinsons Squash’d, which has been a great success, we’re evolving the Robinsons range to reflect the changing desires and consumption habits of UK consumers.”