World Cup specials to be best sellers

2018’s FIFA World Cup editions are expected to be the highest-selling issues of the year in the football magazine category, according to publishers.

Richard Guy, from football monthly When Saturday Comes, said: “The 2014’s pre-tournament issue was our biggest-selling individual issue for eight years, and we’re hoping to repeat that. These bigger issues sell around double our standard newsstand sale, and we know some readers only buy WSC for these special issues, so availability is crucial.

“Support from independent newsagents is vital in achieving our sales targets, and Seymour works hard to place copies in the right outlets. We increase the cover price from £3.50 to £3.95, so there’s a bit extra for everyone,” he added.

FourFourTwo magazine launched their own World Cup special last week and has another issue released on 6 June, to capitalise before the tournament starts eight days later. Global brand director Andy Jackson told RN: “Our tournament preview issues are always, along with our Season Preview double pack, the biggest-selling issues of the year, and this will be no different.”