National newspaper publishers have unveiled plans to further develop HND category initiative Deliver My Newspaper.

Speaking at the NFRN conference in Torquay last week, representatives from Mail Newspapers, News UK, and Telegraph updated retailers on recent progress made with the campaign, which facilitates delivery of newspapers to customers.

Andy Law, retail sales manager for the Mail Newspapers, told delegates the group was creating a national network of HND agents which identified up to 7,000 businesses offering HND, with the potential to deliver to 50 million people.

Chris Hughes, head of retail marketing for The Sun and Times’ publisher News UK, said the next step was to raise the in-store profile of the campaign with new point of sale posters, while Paul Reeves, national sales controller for the Telegraph, announced a national HND Week was being planned for the week of 22 October.

However, conference delegates called on the group to address members’ concerns regarding free delivery offers to existing customers, the standard £2.09 weekly delivery charge and the impact of late papers on roundsmen.