Ritter Sport has launched Salted Caramel and Orange varieties of its square chocolate bars.

Available at an RRP of £1, both bars are available from Bestway, Dhamecha, Rayburn, SOS Wholesale and T&R wholesalers.

Ritter Sport relaunches limited-edition Taste The World range

Their launch comes with both flavours experiencing growth. Caramel is the UK’s third-largest chocolate flavour sector after milk and nut, worth 11% of the total market. Meanwhile, orange block chocolate is growing by 66% annually, ahead of the overall block category’s 7% growth rate.

The supplier is supporting the launch with its largest marketing campaign to date, ‘Start your love affair with the square’. The campaign includes social media content featuring Denise van Outen, print and digital media and sampling.

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