Ritmeester launches single stick Panatellas

Ritmeester has launched a single stick version of its Royal Dutch Panatellas for convenience stores.

Offering retailers a 22% profit on return, the singles come in outers of 20, RRP £1. Presentation tins are available from Ritmeester’s sales team.

Andy Swain, field development manager for Ritmeester, said that customers are increasingly looking to purchase a single cigar to smoke on their way home, at lunch hours, or in the pub.

“Most retailers stock singles, its great PoR, but the outer size is quite big and can tie up cash flow for two-three weeks. Our pack size of 20 is perfect and should mean a fast turnaround of product and profit,” he added.