Richmond begins festive campaign

Richmond has launched its biggest ever Christmas campaign, with advertising, a package redesign and new seasonal products.

Richmond will advertise on TV throughout December, driving consumer awareness, while key lines in the sausage range receive new festive packaging.

Joe Hunter, brand manager, said: “Our research at Kerry Foods shows that the month of December delivers significant uplift with Richmond thick sausages driving 18% more volume in December than any other month.

“We would encourage retailers to maximise Christmas theatre in-store with our Richmond branded recipe barkers and fins and, tap into the incremental sales that the occasion offers.”

Richmond pork sausage meat will also be returning to the chillers for use as turkey stuffing.