Appealing to consumers aged 16-34, Ribena has launched a £6m ‘you can’t get any more Ribenary’ campaign.

The campaign includes a new 30-second TV ad, outdoor advertising and in-store activity.

The TV ad focuses on Ribena’s 500ml bottle range, with Blackcurrant and Light Blackcurrant featuring in the end frame.

Outdoor posters and bus side ads will feature Blackcurrant No Added Sugar and Mango & Lime flavour squash.