Revamp gives heritage brand Merrydown vintage appeal

Heritage cider brand Merrydown is rolling out a new look across its entire range to reflect the livery of the Medium 6% ABV and Blackcurrant 4% ABV variants.

Both Merrydown Vintage Medium and Dry 7.5% ABV 750ml glass bottles will feature the new branding, and Merrydown Medium 6% ABV cider is replacing the Merrydown Vintage 7.5% ABV ciders in the new-look 440ml cans.

Debs Carter, marketing director of alcohol at SHS Drinks, said: “Last year proved a real turning point for Merrydown, with the launch of Medium 6% ABV and Blackcurrant 4% ABV in 500ml bottles.”

Pack size 750ml bottles & 4 x 440ml cans

Case size 750ml bottles x 12 & 6; 4 x440ml cans x 6

RRP Various