Retailers should invest in fruit-flavoured ciders
With the off-trade commanding a 64.1% volume share of the total cider market, independent retailers can capitalise on the category by investing in the trend for fruit-flavoured varieties

With the off-trade commanding a 64.1% volume share of the total cider market, independent retailers can capitalise on the category by investing in the trend for fruit-flavoured varieties
Comments
This article doesn't have any comments yet, be the first!