Walkers recently concluded its exclusive convenience competition, rewarding retailers with the ultimate football experience. The competition offered participants the chance to win tickets to the UEFA Champions League final, a two-night hotel stay and transfers to the game and back as well as a store makeover, including football-themed POS to help them maximise the summer of football.

“The competition’s objective was to bring No Walkers, No Game to life with our retail partners, by rewarding those stocked up with Walkers crisps with epic experiences,” commented Rachael Smith, senior marketing manager.

“Local convenience stores are fundamental to their communities, while football unites people. By utilising the occasion in stores, retailers can leverage this passion to bring shoppers together, enhance offerings, and create lasting customer relationships.”

As part of its continued partnership with the UEFA Champions league, Walkers unveiled new limited-edition packs across its core range, which celebrated five footballing legends: David Beckham, Thierry Henry, Leah Williamson, Lionel Messi and Gary Lineker. A selection of this limited-edition stock was given to retailers as part of the prize and provided them with the opportunity to create big night in bundles to give to customers looking to watch the game at home with family and friends.

By providing an opportunity to experience the UEFA Champions League final and revamp their stores, Walkers aimed to create unforgettable experiences and drive business growth for the winners. The No Walkers, No Game convenience competition reflects Walkers’ dedication to rewarding retailers for their continued partnership.

Qaiser Mahmood, owner of DA Shop in Cheadle shared his excitement: “I am absolutely thrilled to have won the No Walkers, No Game convenience competition. Attending the UEFA Champions League final was a dream come true, the excitement and atmosphere of the final was unforgettable. But the benefits didn’t stop there. The store makeover, complete with football-themed POS as well as Walkers limited edition stock, has revitalised our shop. It’s created a buzz among our customers just in time for a summer of football.”

Initiatives such as the No Walkers, No Game competition sets Walkers apart, creating excitement among retailers and their customers. Not only do competitions such as these increase brand visibility, they also strengthen Walkers’ presence within the market, showcasing the impact a collaboration can have on footfall and sales, especially during key periods like the summer of football.

Qaiser continued: “The PoS has been a great addition to my store, it is colourful and vibrant and adds to the bunting and flags we have up. Having the extra PoS has definitely added to the current offer in store and is encouraging customers to pick up packs of Walkers, especially around the till point.”

Smith added: “We are delighted with the overwhelming success of our exclusive convenience competition and the positive feedback from our winners. The competition was designed to recognise and reward the loyalty and hard work of our retailers, and we are thrilled to see the positive impact it has had on their businesses. We look forward to continuing this journey with our partners, delivering unique experiences and driving mutual growth.”

Find out more by visiting Walkers.