Smirnoff is giving retailers the chance to get their hands on red cup PoS kits, as well as win a £1,000 cash prize.

Retailers can win by creating a display with the kits and sending a photo to the brand by July 15.

Shoppers that purchase Smirnoff Red 70cl or 1l packs will receive 10 red cups and the chance to win one of 20 pairs of Virgin V Festival tickets.

Claire Kendall, senior customer category manager at Diageo, said: “Our mission is to help retailers inspire and engage their customers with eye-catching displays during this key summer period.”

Retailers can enter by emailing redcups@smirnoff.com by July 13. Winners will be announced on July 18.