Despite the national team’s departure from the Rugby World Cup, retailers in England can still profit from the games by maintaining strong availability and displays.

That was the advice from Craig Clarkson, off-trade category & trade marketing director for Heineken, who said with 92% of rugby fans watching the match at home, retailers can continue to use the games to drive footfall.

“All our Heineken PoS is designed around the tournament and not a country so retailers can still benefit from the buzz and excitement around the big games,” he told Retail Express.