Independent retailers have praised Evri, formerly Hermes UK, for starting to update the fascias across its Parcel- Shop network in the same week as its rebrand announcement. 

The parcel firm unveiled a new logo and brand identity earlier this month, which will see significant investment in its customer service, previously crticised by some store owners. 

Maqsood Akhtar, owner of ambassador store Blackthorn Newsagents in Rotherham, was one of the first retailers to showcase his updated frontage via social media. 

Hermes UK becomes ‘Evri’ in latest company rebrand

A Evri spokesperson told Better Retailing: “ParcelShop retailers were informed of the rebrand initially by email so that everyone could be told at the same time, before the launch.” 

When asked how quickly Evri would complete its fascia upgrades across its entire estate, a spokesperson said over “the next few months”. 

There are some 7,000 ParcelShops in the UK, enabling customers to send, collect and return parcels. 

As part of its rebrand, Evri is opening a fully UK-based customer service team and adding 200 experts based in local depots, upgrading its chatbox and releasing more phone lines. 

Atul Sodha, of Peverills Londis Harefield in Uxbridge, west London, supported the move, claiming “it’s something we have been asking for a while”. 

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