Regal rebrands ahead of range expansion

Household and toiletries wholesaler Regal has undergone a rebrand amid plans to expand its range of products.

The rebrand was unveiled in February to give the firm a more “contemporary” look. It forms part of a wider strategy to boost availability for retailers. Regal is collaborating with various suppliers across the household, professional and health & beauty categories, so it can offer a broader and more competitive range in the coming weeks.

Regal managing director Chris Hughes said: “We are excited to unveil our new look to our staff, customers and suppliers. Into The Light have done a brilliant job in creating a brand identity that is positive, warm and friendly but still oozes professionalism. They also created our Regal ‘Good Business’ promise, helping us communicate our values to all stakeholders. The rebrand is key to our ambitious plans to take the business to the next stage of growth in 2024 and beyond.”