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Mondelez launches reduced-sugar Cadbury hot chocolate

Mondelez has launched a reduced-sugar variety of Cadbury Hot Chocolate.

Reduced sugar hot chocolate

Available in 280g jars, Cadbury Hot Chocolate 30% Less Sugar will be supported by out-of-home and digital marketing activity.

Paul Smith, senior brand manager for hot chocolate at Mondelez, said: “Cadbury has a 73% share of the £26m hot chocolate market so is positioned to bring consumers this new lower-sugar option. 

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