Shoppers are set to get even better value from Red Bull, thanks to a new £1.49 price-marked 355ml can.

The move sees the brand reduce the RRP of its 355ml cans from £1.59 to £1.49.

Gavin Lissimore, head of category marketing at Red Bull, said PMPs continue to be a must-stock for convenience retailers, especially within soft drinks.

“By reducing the RRP of Red Bull 355ml we are aiming to further drive the growing segment of functional energy by offering a great price for consumers to drive rate of sale,” he added.