Red Bull has announced its latest addition to its seasonal Summer Editions range, with the launch of Red Bull Summer Edition Cactus Fruit.
Red Bull Cactus Fruit, RRP £1.35, aims to drive the growth of different flavours in the sports & energy category.
The launch follows the success of last year’s Red Bull Summer Edition Watermelon launch, which has now become a permanent addition to Red Bull’s range as Red Edition.
The tropical flavour is available now and will be supported by in-store marketing to help drive stand out on shelf.
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A spokesperson at Red Bull, said: “Shoppers are buying Red Bull Editions more frequently with average frequency double its rate a year ago. The new Red Bull Summer Edition Cactus Fruit will continue to drive category growth within Sports & Energy whilst satisfying energy drink consumers who would try a tropical fruit flavour.
“With Red Bull Editions growing by 32.6% in value last year, now is the perfect time for retailers to stock up on new flavours to maximise sales over summer.”
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