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News/Seasonal Trends/Soft Drinks

Red Bull is back on TV to drive festive sales

Red Bull sprint Christmas campaign includes TV, video-on-demand, cinema and outdoor advertising and aims to reach 68% of 18-34 year olds.

Energy drink sales are set to soar as Red Bull announces a new ‘Twas the sprint before Christmas’ campaign.

The campaign includes TV, video-on-demand, cinema and outdoor advertising and aims to reach 68% of 18-34 year olds.

Retailers can back the campaign in store with PoS, which promotes the 250ml Red Bull Energy Drink can.

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