Convenience retailers can drive healthier energy drink sales as Red Bull launches sugar-free versions of its Editions flavours.

Sugar-free Tropical and Orange flavours are available this month in 250ml price-marked and non-price-marked packs.

The company is also launching 355ml price-marked packs and a new 473ml pack for its Red Bull Sugar-free.

The Red Bull Sugar free 355ml grew by 73.7% last year. The launch is being supported by Red Bull’s biggest-ever sugar-free campaign, which includes video-on-demand, digital and outdoor advertising, as well as new PoS for retailers.

Find out how two retailers partnered with Red Bull to drive their sales.