In a bid to keep customers active in the winter months, Red Bull is launching a ‘One can and you can’ ad campaign.

The new Red Bull advert campaign includes outdoor ads on trains, cycle routes and fitness clubs, as well as online advertising promoting mornings runs and evening workouts depending on the time of day.

Consumers will be encouraged to claim a can of Red Bull to use in the fitness activity or sport of their choice. The brand will also target university sports teams with product samples.

Red Bull has also introduced a price-marked variant on its 355ml cans.