Red Bull adds Orange flavour to its range

Following the launch of its Tropical Edition last year, Red Bull is expanding its range with a new Orange flavour.

Red Bull Orange Edition is available to stock from March in 250ml cans in both £1.19 price-marked and non-price-marked packs.

The launch is supported by a campaign that includes social media and sampling activity.

Gavin Lissimore, head of category marketing for Red Bull said orange is the most popular soft drinks flavour and accounts for more than 40% of flavoured drinks sold in the sports & energy sector.