Wall’s has relaunched its microwave sausage range.
Under the new banner ‘Ready Baked’, the sausages are available in two new flavours – BBQ and Black Pepper – as well as Original.
Siobhan Gray, brand manager for Wall’s sausages at Kerry Foods, said: “We believe they appeal to time-poor consumers and single-person households who need heartening food fast.”
The range is backed by advertising, in-store sampling, couponing and PoS.
Comments
This article doesn't have any comments yet, be the first!