Racing Post has cut retailer percentage margins while thanking stores for their “continued support” during the title’s latest price increase.
From 14 March, its Sunday-to-Friday editions increased by 30p from £3.90 to £4.20.
The Saturday paper and Racing Post Weekender magazine have also increased by 30p to £4.50.
Its Betting Shop Display edition now costs £6.05. Across all newsprint editions, the rises came with a cut to percentage margin from 20.5% to 20%.
The title’s print operations manager, Anthony Ive, defended the change by stating Racing Post had “the highest retail margin of any national newspaper”.
Retailers furious as Telegraph slashes margins
However, the Financial Times on Saturday has a higher percentage and pence retailer margin than the Racing Post.
“Thank you for your continued support, and please remember to ensure you have enough copies ordered for the Cheltenham Festival on 15-18 March and the Grand National on 7– 9 April,” concluded Ive.
The move follows a challenging two years for Racing Post, in which it was forced to suspend its print edition for several months due to the pandemic. The company is also further investing in its interactive screens for betting shops, potentially cannibalising demand for its print products.
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